Project
I designed San Francisco International Airport’s 2018 Lunar New Year Campaign around the “Year of the Dog” theme. Because the SFO Wag Brigade (a popular group of certified therapy animals) was heavily involved in promoting this campaign, I designed several variations of a French bull dog. Initially, I designed a stylized version of the dog, but ultimately ended up going with a more light-hearted direction that would appeal to children.
Utilizing this direction, I created a cohesive set of graphics for the entire campaign which included a photo backdrop, signage, social media graphics, web graphics for both sfoconnect.com and flysfo.com, and red envelopes to be passed out to children within the airport terminals.
Client
San Francisco International Airport is the largest airport in Northern California and serves nearly 58 million travelers annually. SFO strives to deliver an exceptional guest experience while simultaneously pursuing environmental and social sustainability initiatives.
Designed under the employment of the City and County of San Francisco - San Francisco International Airport.
INITIAL DIRECTION
CHOSEN DIRECTION
RED ENVELOPES
FLYSFO.COM HOMEPAGE GRAPHICS
PHOTOBOOTH BACKDROP SHOWN WITH MEMBERS OF THE WAG BRIGADE
