Project
The UH Foundation wanted their logo to inspire giving and partnership with the University of Hawai‘i by fostering UH pride and passion among donors, alumni and the community. After exploring various symbols of Hawaiian culture, I chose to focus on the Hawaiian canoe and crab claw sail. This vessel not only served as a primary mode of transportation, but is a carrier of tradition and cultural values, which fits perfectly with the campaign, Journey Beyond.
Client
The University of Hawaiʻi Foundation was established in 1955 to encourage private support for the University of Hawaiʻi. Today, it is the central fundraising organization for the UH System. The UH Foundation is preparing to launch the Journey Beyond campaign, a $500 million initiative across all 10 campuses.
Located in Hawai'i.
Designed under the employment of Osaki Creative Group.
PRELIMINARY DESIGN CONCEPTS
FINAL PRIMARY LOGO
SECONDARY LOGOS
APPLICATIONS
