Project
Alan Wong's Hawai'i had been utilizing the same logo since the Honolulu location opened it's doors in 1995, so they decided they needed to refresh their identity. Instead of creating an entirely new logo, I updated the typefaces and revised the pineapple mark. The modified pineapple is simplified while still retaining an organic, and natural feeling with its asymetrical characteristics. The pineapple mark can be applied to all location logos, but is also recognizable enough to stand on its own.
Client
James Beard Award winner, Chef Alan Wong, was one of the founders of Hawaiian Regional Cuisine. His food is still brilliant after 20 years as a restauranteur, and service at his restaurants remains top-notch. Chef Alan continues to cultivate close relationships with local famers and uses only the freshest island ingredients to create local dishes with a contemporary twist.
Located in Honolulu, HI.
www.alanwongs.com
Designed under the employment of Osaki Creative Group.
PREVIOUSLY EXISTING LOGO
FINAL UPDATED CORPORATE LOGO
MARK
LOCATION LOGOS
APPLICATIONS
